We get asked which plan to start on often enough that it is worth answering plainly: start on Free, and most people should stay there for a while.
That is a slightly unusual thing for a company to publish, so here is the reasoning. The free plan is not a demonstration of the product with the useful parts removed. It is the search, complete, plus everything needed to run a search over months. Pro is a different category of tool, and it earns its price at a specific point in a search rather than continuously.
This is what is in each, what the upgrade is actually for, and what Pro deliberately is not.
What Free Includes
Unlimited property search across every market we index. Unlimited favourites. Unlimited saved searches. Email alerts on those saved searches. Up to five custom boards. Board sharing with anyone, whether or not they have an account.
There is no trial clock on any of it, no results held back behind a sign-up wall, and no point at which the search stops working and asks for a card. Free means free rather than free for thirty days.
That covers the whole job for most people through most of a search: find the market, describe what you want, let the alerts watch it, keep the shortlist somewhere you can hand to a partner or an adviser. The single constraint you will feel is the five-board cap, and you will feel it at a predictable moment, which is the point of this article.
What Pro Adds
Pro is 39 euros a month or 399 euros a year, both plus VAT. The annual figure works out at about 33 a month and saves roughly fifteen percent against paying monthly. Four things on the plan make the difference for a private buyer, and there is a professional layer beyond them, a client CRM and its activity records, that an agent uses and an individual buyer generally does not.
Unlimited boards. The cap goes, and nothing else about boards changes.
The lead pipeline. A Kanban board where each property sits in a stage you define and moves through it: interested, viewing booked, offer made, and whatever else your process actually has in it. A board is a list; a pipeline is a list where every item has a current state and a next action. Once you are running six or eight live conversations, that difference is the difference between a system and a memory test.
Lead activity tracking. A per-property record of what has happened and when, so a house you saw in July still carries its own history in October rather than being a photograph and a vague feeling.
Agentic search. A research run you start rather than a background crawler. You give the agent a brief, it asks the clarifying questions a good buyer's agent would ask, reads the listings we cover against your brief, checks each advert's claims against the photographs and the numbers, and comes back with a ranked shortlist and the reason behind every pick. It is slow and deliberate, which is exactly the opposite of an alert and the reason the two are complementary rather than redundant.
Which One You Are
Free is the right plan while the shape of the search is still moving. You are deciding between countries or regions, running two or three saved searches, saving what looks interesting and sharing a shortlist with one other person. Your move is more than a few months out and the honest state of the search is that you are still learning what your budget buys where. Nothing in Pro helps with that, and paying for it early buys you a workspace with nothing in it yet.
Pro starts earning its place when the search turns into a set of live conversations. You are tracking specific properties rather than exploring markets. You have contacted agents about several of them and can no longer reliably remember which. A viewing trip is booked or nearly booked. You want to know whether the house you saw six weeks ago has moved on price. At that point the pipeline and the activity record stop being a nicety and start being the thing that prevents a mistake.
The five-board cap is the honest tripwire. If your boards are places, five is plenty. If you find yourself creating boards named for stages rather than for regions, viewing arranged, awaiting documents, ruled out, then you are describing a process with a list, and a process is what a pipeline is for. That is the upgrade signal, and it is a better one than any date.
Who Pro Was Built For, and Why Buyers Use It Anyway
Pro began as a working tool for property professionals, which is why the vocabulary is what it is: leads, pipeline, activity, client records. An agent handling several buyers across several markets needs one place where each property's state and history live, and needs it more acutely than any individual buyer does.
Serious private buyers ended up using the same tooling for the same reason, and the reason is not that they are pretending to be professionals. A cross-border purchase involves the same objects: a shortlist that changes, conversations with people in several countries, and a decision made months after the first viewing on evidence you will not remember unaided. The tool does not care which side of the transaction you are on.
What Pro Is Not
It is not access. Every listing One Place indexes is visible on the free plan. There is no premium tier of inventory and no paywalled market, and no listing you can see at 39 euros a month that you cannot see at nothing a month. Pro adds tools that sit on top of the market, including a couple of per-property valuation estimates on the listing page itself. It does not add market to see. If we ever put listings behind the price we would have broken the actual product, which is that you can see the market.
It is not off-market stock. We index the published market: national portals, regional platforms, agency sites, auction platforms. That is a large and genuinely hard thing to assemble, and it is not the same thing as private inventory nobody else has. When a platform advertises off-market European listings, the useful question is where they came from and who chose what you get shown.
It is not a lock-in. Pro is billed monthly or annually and you can move back down. Nothing you saved is deleted when you do: the search, the saved searches, the alerts, the favourites and the boards you already built all stay. What returns is the cap, so you keep the boards you have and cannot add another until you are back under the free allowance.
Where to Start
Open the search and describe what you are looking for. Save the search that returns the right kind of thing and turn its alert on. Make a board for each region you are seriously considering. That is a complete, working, cross-border property search and it costs nothing, and if the answer to your question turns out to be one house in one town, it may be all you ever need.
When the boards start turning into stages, you will know. Until then, the sensible thing is to let the alerts run. One Place indexes millions of active listings across most of Europe, and the part of that which matters most, seeing the market rather than a slice of it, has never been the paid part.
Try a cross-border search
Describe a home in one sentence and One Place searches the full European index at once.
Frequently Asked Questions
Is the One Place free plan really free?
Yes, with no time limit and no trial period. It includes unlimited property search, unlimited favourites, unlimited saved searches, email alerts on those searches, up to five custom boards, and board sharing. No search results are held back behind a paid tier.
How much does Pro cost?
39 euros a month or 399 euros a year, both plus VAT. The annual price is about 33 a month and saves roughly fifteen percent against twelve monthly payments. Both intervals are shown on the pricing page, and you can switch between them or move back to Free.
What exactly does Pro add?
Four things on the plan card: unlimited boards, the Kanban lead pipeline, per-property lead activity tracking, and agentic search. Pro also carries the client CRM used by property professionals, and a small number of per-property valuation estimates. It does not add listings, because every listing is already visible on the free plan.
What is agentic search?
A research run you start rather than a background process. You give the agent a brief, it asks the clarifying questions a buyer's agent would ask, reads the listings we cover against that brief, checks each advert's claims against the photographs and the numbers, and returns a ranked shortlist with a stated reason for every pick. It is deliberate and takes time, which is why it complements a daily alert rather than replacing it.
When should I upgrade?
When your search stops being an exploration and becomes a set of live conversations you need to track. The practical signal is your own boards: if you start naming them for stages rather than for places, you are describing a process, and a pipeline is the object for that. Before then, Pro mostly buys you an empty workspace.
Do I need Pro to get email alerts?
No. Unlimited saved searches and the email alerts on them are part of the free plan. Alerting is off on a new saved search until you switch it on, and the first email covers matches appearing after that moment rather than the existing backlog.
Does Pro give me access to off-market properties?
No. One Place indexes the published market across hundreds of sources, including national portals, regional platforms, agency websites and auction platforms. There is no separate off-market feed on any plan, and any platform advertising one is worth asking where its inventory came from.
The plans are not better and worse versions of the same thing. Free is a complete search. Pro is what you reach for when the search turns into a set of decisions that have to be tracked, and the moment that happens is usually obvious from the state of your own boards.
